UFC “Reinstates” Ariel Helwani After Two Days In The Most Obvious PR Stunt Ever

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UFC.com  —  Following a conversation with the editorial team at SB Nation, UFC will not prevent MMAFighting.com from receiving media credentials to cover live UFC events. We respect the role the media plays in our sport and beyond, including MMAFighting’s ability to report news. However, in our opinion, we believe the recurring tactics used by its lead reporter extended beyond the purpose of journalism. We feel confident our position has now been adequately communicated to the SB Nation editorial team.

UFC’s goal as the world’s leading mixed martial arts promotion is to cultivate interest in its world-class athletes and events, and deliver for the fans. We will continue to introduce this sport and its athletes to new fans across the world, and we will do so by working alongside media across all platforms.


You know what Dana White? Go fuck yourself. Take a Tapout shirt, roll it up, and shove it up your ass.

Seriously, is this just how the UFC is gonna operate from now on? Just one fake, manufactured story after another? Drumming up media attention through outrageous, over-the-top stories that at no point have any basis in reality?

First we have the wildly fake Conor McGregor “retirement”… something we could all sniff out from the start… and now this.

This “lifetime ban” of a reporter for REPORTING NEWS. A move that was so blatantly not real… so clearly done to boost interest in the wake of an underwhelming response to the Brock Lesner announcement… so outrageously fake that it was embarrassing to watch the media “cover” the story. I mean, come on.

I mean seriously, how did anyone believe this actually happened? Dude is the number one reporter in the MMA, probably the number two MMA media face behind Joe Rogan, and they were just gonna suspend him for LIFE for breaking news. Get the absolute fuck out of my face.

You want some real credibility, MMA? Give us a story that is 1) real, or 2) at least lasts for more than a week. Stern suspended Jordan for two years. Goodell has kept Deflategate alive for 500 days. Steroids were in the news for like a decade in baseball. If you’re going to manufacture a story to get eyeballs, at least ride it out for more than 36 goddamn hours. Give us a reason to care… to believe you for more than a week. Because right now, the next time UFC is in the news for something, we’re all gonna smell a goddamn rat from the very start.


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