Now look, of course this was fake or a prank or whatever you want to call it. Maybe it was a weak effort at an ironic joke. Maybe he’s trying to send some weird Simmons message to ESPN about “being the GOAT”. Or maybe, and most likely, it was to generate buzz on the day his new website dropped. I don’t know.
But what I do know is that Simmons surround himself with too many smart people and too many young people to fire off this picture seriously trying to make a Crying Jordan joke. It’s almost impossible to be a prominent internet person and not understand the concept of how Crying Jordan works. Even cranky old newspaper columnists understand Crying Jordan on some level. So no, I don’t think this was serious
Or at least I hope it wasn’t. Because if it is, it’s the worst meme of all time.